The brief was clear: create a new design for Bratislava’s tourist city cards that would feel modern and be able to compete with city cards from destinations around the world.
The Bratislava Tourist Board also had a clear vision for the colour palette, with red as the primary colour associated with the Slovak capital.
We wanted visitors to Bratislava to discover some of the city’s most recognisable landmarks from the very first glance at the card.
From spring until the end of 2016, the card was used by thousands of tourists, and sales increased by 30% compared with 2015.
.png)