The goal of omnichannel marketing is to unify all communication channels of the brand. Her communication thus appears consistent. The transition between individual channels is so smooth that the customer gets the impression of communicating with one person, which is ultimately the brand itself. Thanks to omni, customers can start a purchase in the app and complete it in store. They can start solving their problem on a social network and finish it on the support line without having to explain it again. Thus, the brand emerges from the center of the channels and lets the customer into it.
