CRIF has been using our marketing services since 2013, and over the years we have had the opportunity to work together on a number of interesting marketing projects.
One of them involved creating an original and unconventional form of employer branding. Our task was to develop a year-long internal communication concept for the company’s 30th anniversary, and we approached it with a strong creative focus.
At the beginning of 2022, CRIF approached us with another challenging assignment. As part of its recruitment process, our goal was to attract ten new software developers through a carefully designed and targeted campaign.
Finding reliable employees is far from easy, especially in the IT sector, but the challenge was clear and the result made the effort worthwhile.
As part of the campaign, we decided to speak to developers in a language they know best: HTML code.
The creative concept featured concise recruitment messages such as “A software developer career opens the door to the world” and “The world is waiting for your apps.”
We also handled the setup and management of the recruitment campaign through Google campaigns and display advertising. Job ads were published on Praxuj.sk, Pracuj.sk, Pretlak.sk, and Profesia.sk.
In addition, we created social media content and supported selected Facebook posts through paid promotion.
And the result? A literal 10/10. We achieved the target within the required timeframe and CRIF successfully hired 10 new employees, who now bring their expertise and commitment to the company’s clients.
“Thanks to the chosen strategy and an effective mix of channels, this campaign achieved an exceptional result. Within a relatively short period of time, we managed to attract a strong number of capable candidates who were eager to learn and work in software development, while also matching the predefined criteria very well.
An important final benefit was that we did not have to exceed the budget allocated to the campaign. The agency managed to put everything together according to our requirements despite the financial limit.”
- Andrej Fekete, PR & Marketing Specialist, CRIF – Slovak Credit Bureau
Interested in running effective advertising through Google Ads or Facebook Meta? We will be happy to help.
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