Denmart initially approached us to create a product catalogue. After several meetings, we agreed that just as glazing systems require regular care and renewal, their manufacturer deserved the same attention.
That gave us the opportunity to deliver a complete rebrand for this family-owned company.
Creating a new visual identity involves several key stages, beginning with the design of a new logo.
Our graphic designer and typographer Andrej developed several logo concepts based both on the client’s requirements and on the wide range of creative possibilities offered by the brand and its field of business.
The next step was the creation of brand guidelines. Once the core visual rules had been defined, we moved on to the original assignment: the product catalogue.
We contributed to both its graphic design and copywriting. The aim was to create a visually engaging yet clean and easy-to-navigate catalogue that would highlight the quality of Denmart’s glazing systems.
We are currently also working on a new website design that follows the same principles. The website will reflect the brand’s renewed visual identity, built around three key qualities: functionality, simplicity, and clarity.
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