We have been working with the Association of Social Service Providers in Slovakia from the very beginning. Since the first edition of the Dobré srdce award in 2019, we have had the opportunity to develop a new creative campaign concept every year.
In 2022, the organisers once again entrusted us with the marketing of the campaign, and we were also proud to take part in the project as one of its main media partners.
The purpose of the award is to identify and recognise outstanding people working in social services. Their work is often overlooked and undervalued, despite the enormous importance it has for those who depend on their care.
The mission of the Dobré srdce National Care Award is to highlight their dedication, compassion, and determination to continue working in this demanding field. Nominees may include both employees of social care facilities and individuals providing care independently.
Our task was to develop the creative concept for the entire campaign.
The campaign aimed to raise awareness of social services and inform the public about the Dobré srdce award, with the primary goal of generating nominations for the Dobré srdce National Care Award 2022.
We created a video spot for both television and online advertising, built around the central message that small acts of help can be just as important as big ones.
This idea also shaped the supporting content, including social media communication. Through the campaign, we encouraged people to recognise the small yet significant acts of social care professionals who show their true value every day by supporting people who rely on the help of others.
As a media partner, we also supported the organisation of the third annual gala evening, held at the Old Market Hall in Bratislava on 22 September 2022.
Thanks to the effectively planned campaign, the award received a strong number of nominations. The winners were selected across seven categories and were subsequently presented and recognised during the gala evening.
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