Goldman Street was looking for a new corporate identity that would combine vintage elements conveying stability and security with a modern design reflecting progress and forward-thinking ambition.
When developing the identity, we focused on creating an overall sense of exclusivity and an upper-class lifestyle. We wanted the logo to feel luxurious and stable at first glance.
To achieve this, we incorporated more traditional elements such as a shield and crown, creating a clear reference to heritage and tradition while still maintaining a timeless character.
The Gill Sans typeface helped give the logo a sense of luxury, confidence, and timelessness. We also modified individual letterforms to better match the intended visual concept.
Interested in creating an outstanding and functional corporate identity? We will be happy to help.
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