We have been working with impresspic as a marketing partner from the very beginning. A new company with a high-quality product at the start of its journey is exactly the kind of challenge we enjoy.
We had the opportunity to support the new brand both strategically and creatively. Our scope included the creation of the brand name, logo, visual identity, website and e-shop, as well as social media setup and management, campaign development, and content creation.
The goal was to build awareness of the company and brand while supporting e-commerce sales through a combination of performance and brand campaigns across both the Slovak and Czech markets.
Thematic campaign development
During our cooperation, we proposed a seasonal thematic campaign designed to increase orders and sales in a more creative and sophisticated way.
The brief was therefore to develop a campaign concept focused on increasing e-shop sales while reflecting the current season.
For impresspic, we provided comprehensive marketing support from the ground up. This included naming, logo and visual identity development, as well as the technical implementation of the website and e-shop, including the complete ordering process.
To build brand awareness and strengthen its position as a love brand, we create and manage social media content for Facebook and Instagram, including the full creative concept and execution.
We also handle the planning, launch, analysis, and ongoing management of Google advertising through a range of performance, PPC, and brand campaigns.
We have supported impresspic since the company’s earliest days and, thanks to a careful and flexible approach, the brand now enjoys a growing base of both new and returning customers.
We presented the client with three creative directions built around one central idea: a revolution against blank white walls.
Although each creative route was visually and conceptually distinct, all three were designed to achieve the same business objective.
We tested the campaign content for all three directions in real time and continuously optimised the strategy based on the performance of individual test sets.
Interested in running effective advertising through Google Ads or Facebook Meta? We will be happy to help.
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