When fruit becomes a drink was the core idea behind the Super Fruits tea range created by Slovak producer Bercoff KLEMBER.
The brand wanted to offer customers an authentic fruit flavour and carry the same philosophy into the packaging design of a multipack containing a mix of different tea flavours.
At first glance, we wanted the packaging to clearly communicate what customers could expect once they brewed the tea.
That is why the design features a rich variety of fruits representing the flavours included inside the multipack. The aim was to create packaging that would reflect the philosophy of the product range itself and evoke the same pleasant feeling as enjoying a hot cup of your favourite tea.
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