Lumigreen, s.r.o. operates one of the largest online plant stores in Slovakia and the Czech Republic.
When we were asked to prepare a redesign of the logo and corporate identity, we did not hesitate for a second. Creating a visual identity for a brand so closely connected with nature was a particularly enjoyable challenge.
The result is an identity that feels fresh and approachable while immediately communicating the company’s focus. The handwritten typeface strengthens the connection with nature, while the colour palette was chosen to reflect the client’s environmentally conscious approach, both in cultivation and in the packaging of orders.
In addition to the logo, we regularly create seasonal product and promotional banners, advertising materials, and a variety of other visual assets.
For the client, we prepared a seasonal website redesign, while also providing long-term social media management and graphic design for print materials.
We adapted the online banners for the website and social media to the spring season. For Instagram, we introduced an engaging panoramic post format composed of three separate visuals.
Since the company also provides expert advice alongside product sales, we tailor the content marketing to customer needs and regularly publish useful tips, interesting facts, and information about plants.
The finishing touch was a fresh spring-themed design created for an advertising magazine.
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