Lumigreen is one of our long-standing clients; we manage their comprehensive marketing activities and have been developing their brand communication across various channels over the long term.
As the company has grown and its visual communication has evolved, the need arose to update its website. The existing solution no longer aligned with how the brand presents itself externally, nor did it meet the requirements for a modern, clear, and user-friendly website.
Our task, therefore, was not to build a new website from scratch, but rather to provide a visual and user-experience facelift—bringing the existing solution up to date while maintaining brand continuity.
During the redesign, we focused primarily on clarity, a more modern visual appearance, and easier navigation for users. We transformed the existing structure and content into a cleaner, fresher design that better reflects the current direction of the Lumigreen brand.
We refined the visual hierarchy of individual pages, typography, spacing, imagery, and color elements to give the website a more spacious, professional, and consistent appearance.
An important part of the website facelift was also simplifying the user journey. We reorganized information to help visitors find what they are looking for more quickly, while giving individual products, services, and key content sections greater visibility.
The result is a website that preserves Lumigreen's brand identity while delivering a more modern, refreshed, and functional experience. The redesign also naturally complements the other marketing activities we have been managing for the client over the long term, helping to create a more consistent brand experience across all communication channels.
Even a well-established brand needs a fresh perspective from time to time. Sometimes, there is no need to tear everything down and start from scratch. Instead, it's about carefully evaluating what to preserve and what to take to the next level.
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