We have been providing Orava with comprehensive marketing support on a long-term basis. Our work covers the entire creative process, from the initial idea to final outputs such as campaigns and social media content.
Our task was to develop engaging brand and product campaigns designed to strengthen brand awareness. The main objective was to introduce the target audience to Orava’s broad product portfolio, increase awareness of its own e-shop, and drive sales through cohesive creative concepts.
Our work covers a wide range of marketing activities, including copywriting and graphic design, media buying, PR materials, influencer collaborations, social media management, website optimisation, and the setup and ongoing management of advertising campaigns.
We introduced the public to different categories of consumer electronics by building communication around everyday problems and situations people can easily relate to. This helped the target audience naturally associate Orava technology with practical solutions that make daily life easier.
Campaign concepts included themes such as “Grilling in Any Weather” or “Experience the World Championship Atmosphere at Home.” We focused on familiar household moments and everyday situations, with Orava appliances presented as a simple and practical solution.
We created a range of catchy campaign ideas for different product categories.
For AIRY air fryers, we developed concepts such as “Fried, Yet Still Healthy” and “Stay in Shape with Orava AIRY Fryers.”
For air conditioners, air coolers, and fans, we created the campaign “This Summer’s Hottest Trends.”
For Grillchef electric grills, we used the idea “Become the Boss of Summer Grilling!”
We also promoted Orava TVs through a campaign built around supporting the national team during the Ice Hockey World Championship.
Another highly popular part of the collaboration is our work with influencer Pyco, who regularly prepares simple and tasty meals using reliable Orava kitchen appliances.
The result of our long-term cooperation has been stronger awareness of both the Orava brand and its product portfolio.
“We have been working with Imagons for more than a year and chose them because of their proactive approach, strong communication, and creative ideas. We are in touch every day and work together to make the most of the available media space.
The result of our cooperation includes both impactful short-term campaigns and long-term performance campaigns running in the background of the broader marketing strategy.
They also helped us optimise our e-shop to make the purchasing process as easy as possible for our customers.”
-Orava team
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