Strechy BJ is a well-known and reliable brand specialising in the sale and installation of roofing systems and related materials. It is also one of the few companies in its segment to offer comprehensive online sales of roofing materials through its own e-shop.
At imagons, we had the opportunity to support the local brand both strategically and creatively. Our task was to develop communication concepts, manage social media, and launch campaigns across Facebook and Instagram using content, brand advertising, and catalogue ads.
The process began with selecting the most suitable communication channels, followed by the development of the creative concept, definition of the visual style, and the subsequent launch and optimisation of the campaign.
The main goal was to build brand awareness and support sales of roofing materials. Until then, the brand had paid relatively little attention to social media, but the results quickly showed the potential of a well-structured campaign.
Over the course of two months, the campaigns delivered:
Interested in running effective advertising with similarly strong results through Google Ads or Facebook Meta? We will be happy to help.
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