BIGA is a modern car service centre and certified vehicle inspection station that approached us with the goal of creating a strong, memorable, and creative social media concept to increase brand awareness and generate greater interest in its services.
Its service portfolio includes comprehensive vehicle maintenance, repairs, and professional preparation for and completion of technical and emissions inspections.
The aim of the campaign was to reduce the natural stress drivers often associate with visiting a garage or inspection station, build a stronger community around the brand, and show that BIGA is not just another workshop, but a reliable partner for every motorist.
We built BIGA’s communication around two strong pillars: unquestionable expertise and a relaxed, human approach.
The concept was based on a simple insight: for many people, cars feel like a technical mystery, and visiting a service centre often comes with uncertainty and concern about the unknown.
We therefore created a campaign designed to demystify the automotive world. One of the key strategic steps was introducing a new format of Reels videos into the regular content mix.
The main face of these videos became a real BIGA employee, who explains important topics, vehicle maintenance, and technical inspection processes in a humorous, concise, and educational way.
We handled the concept development, headline creation, professional graphic materials, as well as the complete management and continuous optimisation of performance campaigns.
The result is a clear, engaging, and highly sales-effective communication concept.
The new strategy delivered visible growth across both key social media platforms. It proved that even highly technical topics can achieve strong organic performance when communicated authentically and creatively.
Facebook
Views increased by 36% over three months, reaching 2.3 million.
Website clicks increased by almost 130%, reaching approximately 7,200 clicks.
Instagram
Instagram recorded significant growth across key metrics.
Views and interactions increased by 100% over three months, reaching 568,800 views and 5,800 interactions.
Total reach increased by more than 57%, reaching 149,800 users, while website clicks grew by more than 83%.
The new communication concept helped increase BIGA’s visibility, strengthen relationships with customers, and generate greater interest in both servicing and vehicle inspection appointments.
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