Audi "Light, as you like it": When a brand stops selling a car and starts selling a feeling.
When a Brand Stops Selling a Car and Starts Selling a Feeling
In the automotive industry, there is an unspoken rule: advertisements are supposed to look grand, technical, and expensive. Long roads, drone shots, close-ups of the hood, performance figures, numbers, and specifications. And that is exactly why so many car commercials today look virtually…