We worked with Nordsee as its marketing partner from 2021 to 2023, supporting the brand both strategically and creatively. Our main responsibilities included developing creative concepts, designing graphic materials, managing social media channels and advertising campaigns, selecting the most effective communication channels, and creating content for Facebook and Instagram.
During our collaboration, we proposed a campaign designed to increase brand awareness and promote Nordsee's loyalty program. The challenge we took on at the beginning of the new year was to develop a creative brand campaign aimed at increasing sales, while also encouraging customers to register for the loyalty program and actively collect and redeem loyalty points.
We developed a creative campaign concept under the slogan “We Rule the World of Seafood.” The campaign aimed to highlight Nordsee's position as a well-known and popular brand specializing in seafood. To increase registrations for the Nordsee Club, we launched a competition called “Collect Crowns and Win a Royal Feast.” Participants collected loyalty points, referred to as “crowns,” in their loyalty accounts. The winner was the participant who collected the highest number of crowns between January 16 and March 31, 2023.
The project included the planning, execution, analysis, and management of brand awareness and website traffic campaigns in the digital environment, with an additional focus on loyalty program registrations. At the same time, we extended the campaign into offline channels through printed materials such as flyers, elevator advertisements in shopping malls, tray liners, and other promotional materials. This integrated approach allowed us to reach a wider audience.
Within the first month and a half of the campaign, newly registered members accounted for more than half of the active loyalty program membership. Customers showed significantly greater interest in the Nordsee brand and its loyalty program, supported by the brand's active and consistent communication across both online and offline channels.
Looking at the numbers, the campaign generated 213% more clicks, 164% more new users, and 296% more page views on the Nordsee website. The campaigns reached more than 90,000 people on social media and contributed to an increase of over 61% in website clicks, while profile visits grew by an impressive 217%. If all this talk about delicious seafood has made you hungry, don't hesitate to take advantage of the loyalty program during your next visit to Nordsee.
Interested in launching effective advertising campaigns and achieving similarly impressive results with Google Ads or Facebook and Instagram Ads? We'd be happy to help.
