Ekvoia Capital operates across a range of sectors, including finance, real estate, pharmacies, property development, and e-commerce. At imagons, we were responsible for creating the company’s logo.
One of the key requirements was for the logo to feature dominant sequoia trees. The sequoias represent the company’s stability as well as the four main pillars of its business and services.
The final logo design is built around symbolism inspired by sequoia trees. Four strong pillars rise from solid ground towards the heights of success.
At a second glance, the logo also reveals the shape of a crown, symbolising strength, confidence, and a leading market position.
When selecting the typeface, we needed to reflect the timeless character of the brand, its name, and its ambitions. The chosen font creates a connection between heritage and the future, using a version adapted for digital environments.
The secondary typeface contrasts with the primary one, creating balance between the individual elements of the Ekvoia Capital visual identity. The result is a logo that feels elegant and conservative, while still clearly communicating strength and business success.
Interested in creating an outstanding and functional corporate identity? We will be happy to help.
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