We have been working with Nordsee as a marketing partner since 2021, supporting the brand both strategically and creatively.
The core of our work includes creative concept development, graphic materials, social media and campaign management, selecting the right communication channels, and creating content for Facebook and Instagram.
During our cooperation, we proposed a campaign designed to strengthen brand awareness and support the loyalty programme. The challenge we entered the new year with was clear: create a creative brand campaign aimed at increasing sales, while also encouraging customers to register for the loyalty programme and actively collect and redeem points.
We created the campaign concept under the brand message “We Rule Seafood.”
The campaign was designed to reinforce the idea that Nordsee is a well-known and popular brand specialising in seafood.
To increase registrations in the Nordsee Club, we launched the competition “Collect Crowns and Win a Royal Feast.” The mechanic was based on collecting loyalty points, with the winner being the participant who collected the highest number of “crowns” between 16 January and 31 March 2023.
Our work included the preparation, launch, analysis, and management of both a brand campaign and campaigns focused on website traffic and loyalty programme registrations.
At the same time, we supported the campaign offline through printed materials such as flyers, lift branding in shopping centres, tray liners, and other formats, helping us reach an even broader audience.
Within just a month and a half, more than half of all active loyalty programme members registered during the campaign period.
Customers also showed significantly greater interest in both the Nordsee brand and the loyalty programme, supported by consistent communication across online and offline channels.
In numbers, the campaign delivered:
The campaign successfully strengthened awareness of the Nordsee brand while driving both website traffic and active engagement with the loyalty programme.
Interested in running effective advertising with similarly strong results through Google Ads or Facebook Meta? We will be happy to help.
Creative concept
Graphic materials
Social media management
Campaign development
Content creation
.png)