Lumigreen – Gardeners at Heart – Case Study

Lumigreen – Gardeners at Heart – Case Study

Lumigreen specializes in the online sale of live plants, flowers, trees, and a wide range of gardening supplies. The company has also been one of our satisfied long-term clients. Since Lumigreen sells its products exclusively through its e-shop, our goal was to use a well-designed marketing strategy to attract new visitors to the online store and increase the company's transactions and revenue.

Optimization of Marketing Processes

As part of our strategy, we joined an already ongoing process and focused on optimizing and improving existing marketing activities. Through YouTube, we supported brand awareness and showed customers that the people behind Lumigreen are not just business owners, but true gardeners at heart.

 

For the Slovak version of the e-shop, thanks to Google Ads and Facebook advertising campaigns, we achieved the following results compared to the previous year:

 

  • a 97.48% increase in revenue, accompanied by a 46.64% increase in transactions and a 34.67% increase in average order value.
  • a 42.69% increase in new users, along with a 49.60% increase in sessions and a 40.94% increase in page views.

 

Chart showing revenue growth, increase in transactions, and growth in average order value for the Slovak Lumigreen e-shop

 

For the Czech version of the e-shop, we achieved the following impressive results compared to the previous year:

 

  • a 174.88% increase in revenue, a 136.96% increase in transactions, and a 16.00% increase in average order value. The e-commerce conversion rate also increased by 1.55%.
  • a 108.05% increase in new users, along with a 133.35% increase in sessions and a 142.53% increase in page views.

 

Chart showing revenue growth, increase in transactions, and growth in average order value for the Czech Lumigreen e-shop

 

Lumigreen is a well-established and highly respected company in the online gardening market.

 


What does our client say about us?

Lukáš Gaži, Managing Director of Lumigreen

Ing. Lukáš Gaži - Managing Director of Lumigreen, s.r.o.

“We have been working with imagons for several years, during which we have consistently received dedicated and professional management of our online campaigns. Thanks to this cooperation, we continue to achieve better results in the digital environment. What we value most is their personal approach and their ability to deliver fast, creative solutions based on previous experience.”

 

View Case Study
imagons
imagons
imagons